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Web 2.0 Web 2.0. The Social Web. The buzzwords of the day. It seems like every vendor and technical publication goes on and on about Web 2.0 and the Social Web. But, do Web 2.0 and the Social Web really exist? What do these terms really mean? Are they just a set of incremental technologies or is real metamorphosis happening in the Web application space? If Web 2.0 and the Social Web are real, what are the implications for your business? This half-day briefing examines the origins, realities and futures of this widely encompassing set of technologies and techniques that have begun to drive a new generation of Web applications. Participants will learn about:
In the briefing’s first section, participants will explore the Web 2.0 phenomenon from the perspective of the past generations of Web applications. They will gain a vocabulary of terms and an understanding of Web 2.0 as a collection of technologies that group together to reflect a new cultural model for Web application development. Section topics include:
The second briefing section lays out the Web 2.0 Business Case. Participants will gain business perspective as they take a step back from the detailed technology and gather an understanding of why business leaders take a serious interest in Web 2.0 and the Social Web approach. They will learn why and how the value of large communities working together to build things larger than most could take-on individually has begun to provide compelling justification for the Social Web. Section Topics include:
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