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Web Application Strategies
How to Utilize the Web for Business Benefit

Web Application Strategies presents a thorough overview of business application deployment on the web.  This two-day comprehensive seminar shows how organizations can utilize the full capabilities of Web applications to achieve business benefit.  This seminar is not about technology…it’s about how to apply technology to build Web-deployed applications that attain business goals.

Web Application Strategies uses live demonstrations and case studies of actual Web applications to illustrate how organizations can utilize the Web to add value.  Participants learn strategies for combining the latest technologies to create highly interactive enterprise-scale Web applications that extend the power of the web to deliver solid business benefit via internal and external applications including:

  • Document Management

  • Content Distribution

  • Groupware & Collaboration

  • Enterprise Information Portals (EIPs)

  • Business Intelligence (BI)

  • Business Activity Monitoring (BAM) and Dashboards

  • ECommerce Storefronts & Malls

  • Exchanges

  • Auctions

  • Customer Service

Web Application Strategies begins by introducing and analyzing several well-accepted business models to describe the numerous forms of Web applications and to discuss the pros and cons of using the Web as a business strategy.  The models depict and differentiate Web applications in terms of customer scope, business functions, enterprise applicability, business relationship implementation, life-cycle, and change management impacts on technology, methodology and sociology.  The discussion in this session introduces and stresses the fundamental Web justification…adding value by improving relationships and sharing information.

Web Application Strategies examines each of the major Web applications through demonstration and case study.  Participants will learn why the application owners developed the application, how each application addresses a specific business requirement and how the applications have evolved into a significant strategy that has altered how the application owner does business.

Web Application Strategies provides planners and managers with the critical technology, methodology and sociology reality-checks they need to decide when and how to propose and build effective Web applications:

  • Why should your organization use (or not use) the Web?

  • What applications can you successfully deploy and support?

  • What are the technology capabilities and strengths?  How can you capitalize on them?

  • What are the inherent limitations and problems?  How can you avoid or work around them?

  • What are the organizational, political and implementation issues?  How can you address them?

What You Will Learn

Motivation & Justification: Web Applications - What’re they good for?

  • Building & sustaining business relationships

  • Web: Business transactions, sales, online support, portals

  • Collaborative computing, information publishing & groupware

Web Applications: How well does Web work…really?

  • What are real businesses really doing?

  • What can you do on the Web?  What can’t you do?

  • What are the limitations, problems & issues?

  • How do Web applications relate to other business systems?

Vendor & Product Overview: Who’s who…this week

  • Who are the major players?

  • How have they positioned their products?

  • What are their strategies?

Real Life Issues & Decisions: What do you have to think about & plan for?

  • Site marketing

  • Measurement

  • Insourcing vs. Outsourcing to ASPs, etc.

  • Staffing & Retention

  • Ethics & Privacy

  • Taxes

  • Licensing

Futures & Controversies

  • Is XML really as big an advance as RDBMS was 20 years ago?

  • Can you really provide better/cheaper customer service online?

  • Is the Enterprise Information Portal really the universal front-end to everything?

  • Will Java truly take over and enable connected embedded systems & appliances?

  • Are enterprise-wide distributed objects ready for prime time?

Seminar Outline

Part 1: Web Application Scope…What’s Possible?

  • Models, Definitions & Domain

    • Web Functions: eCommerce + CRM + SCM + BI + KM + CT

    • Web vs. eCommerce

    • Types of Web: B2B vs. B2C vs. A2A vs. P2P vs. Invisible vs. Hybrid

    • Web Markets: B2B vs. b2b vs. B2b vs. b2B

    • Web Life-cycle: Emulation, Extension, Innovation, Assimilation

    • Change Management: Business Improvement vs. Business Re-engineering

    • Web Applications: Advertising, Document Management, Content Distribution, Groupware & Collaboration, Portals, BI, BAM, Storefronts & Malls, Customer Service, Exchanges & Auctions

    • Web Application Components: Technology, Methodology, Sociology

Part 2: Information Dissemination…Advertising, Collaboration, Portals & Content Publication

  • Advertising (Live Demonstration)

  • Strategies, Technologies & Standards:

    • Business justification: Exposure, cost-effectiveness, penetration, remuneration

    • Active site: Index, internal search engine, user interaction

    • Multimedia (Graphics, animation, sound) & embedded functions connected to multimedia DBs

    • Server-side scripts & programs

    • Critical issues and success factors: User control

  • Document Publishing & Management (Case Reports)

  • Strategies, Technologies & Standards:

    • Constituencies: Transaction processors vs. knowledge workers vs. decision makers

    • Business Justification: Wide-spread, inexpensive, near-real-time information dissemination

    • Portal Extension: Intranet & Extranet

    • Publish/subscribe & push

    • User control via profiles

    • Critical issues and success factors: Personalization

  • Enterprise Information Portal, BI and BAM (Live Demonstrations)

  • Strategies, Technologies & Standards:

    • Business justification: Add value to business relationship; expose, disseminate & manage knowledge

    • Costs and economies of scale

    • Vertical integration of information, goods & services: Component aggregation & business intelligence

    • Organize by aggregation utility: Constituency, common event, market segment

    • XML introduction: Content tagging, structured data & unstructured BLOBs

    • EIP development tools & servers

    • Critical issues and success factors: Content ownership, control, administration and integration

Part 3: Partnering via the Web…the Awesome Power of Many

  • Real-time Collaboration (Live Demonstration)

  • Strategies, Technologies & Standards:

    • Business Justification: Knowledge-worker synergy & creativity

    • Virtual auditorium/classroom/meeting

    • Threaded discussions

    • Issues and challenges: Bandwidth, interruptions, cost of hosting

Part 4: eCommerce- Buying, Selling & Supporting Customers

  • Electronic Storefront (Live Demonstration)

  • Strategies, Technologies & Standards:

    • Business Justification: Customer access, 24x7 business hours, competitive pressures

    • Security- Authentication, encryption & secure servers

    • Integration with back office functions

    • Access to 3rd party servers/services

    • Issues and challenges: Reengineered sales motion

  • Customer Service (Live Demonstration)

  • Strategies, Technologies & Standards:

    • Business Justification: Self-serve world-class responsiveness, competitive pressures

    • Geo-spatial data

    • Integration with back office functions

    • Issues and challenges: Seamless function integration, customer expectations

  • Exchanges and Malls (Live Demonstration)

  • Strategies, Technologies & Standards

    • Business Justification: Cost reduction, customer control

    • Data & content Integration: XML revisited

    • Enterprise transaction processing: Application servers, Enterprise JavaBeans

    • Issues and challenges: Build vs. join, cooperate vs. compete, anti-trust implications

Part 5: Crystal Ball Gazing & Reality Check…What’s next?

  • Controversies & Futures

    • Probable winners & losers

    • Who/what to watch

    • How to prepare today for tomorrow