Understanding the Wireless Web
mBusiness: Connecting the Untethered User

mBusiness, mobile eBusiness, has emerged as the next generation of eBusiness.  Mobile access to content coupled with mobile transaction initiation and results reporting will, once again, transform how we conduct business.  This briefing asks the crucial questions and provides the evolving answers that you need to plan your organization’s entry into mBusiness.

What mBusiness opportunities exist today?  Are there, yet, any killer applications?  Can you justify mBusiness based on measurable business benefits?  How will mBusiness change and expand your current business models?

Is it time, yet, for IT to plan to support the untethered user?  If IT can’t or won’t, will the users go there without us, like they did with PCs?

How can we create and manage realistic user and management expectations?  What challenges do truly portable handheld devices present?  Can we really connect from anywhere on the planet or will location dictate limitations and constraints?

How do the popular technologies work to enable PAN (Bluetooth) and the wireless LAN?  From a layperson’s perspective, what’s the difference between the frequency spectrum and the spread spectrum?  Between circuit switched and packet switched?  Between cell phone networks (TDMA, CDMA & GSM) and data networks (CDPD, CDMA & Ricochet)?  What works now and what choices will emerge?  How will fat pipes implementations (CDMA2000 & W-CDMA) change the picture?

How much does “survival of the fittest” apply?  Which wireless communications providers will endure?  Which technologies?  Which protocols should we support?  Which middleware layers will emerge as truly effective solutions?

How does mBusiness differ technically from “legacy” eBusiness?  Which client devices really matter?  How can we effectively handle wireless transports and conversions?  What about the concept of a “mobile applications server”?  How about an “n-tiered backend”?  Can you build a “device-agnostic” strategy?

Which components should you build?  Using which tools?  Which components should you buy?  Is anyone building reliable mBusiness components for sale yet?

How do you integrate wireless into your existing infrastructure?  How does mBusiness impact IT technical support?  What’s different about wireless email support?  Security?  Training?  Asset Management?

And, finally, this briefing asks and attempts to answer the biggest question of all…How much will this cost?